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Strategic Storytelling & Brand Positioning
We highlight the value and character of your property through thoughtful narratives, targeted messaging, and brand clarity.
About Danbury Marketing
Danbury Marketing is a boutique marketing and public relations consultancy specializing in commercial real estate.
With a deep understanding of shopping centers, mixed-use developments, and retail destinations, we provide tailored strategies that connect people, brands, and spaces.
Founded and led by Melissa Napolitano, a seasoned industry professional with more than 15 years of experience in property management and marketing, Danbury Marketing was created to serve as a trusted partner to owners, operators, and developers seeking thoughtful, results-driven solutions.
We don’t believe in cookie-cutter campaigns. Our approach is grounded in strategy, storytelling, and strong relationships—designed to bring properties to life, strengthen tenant connections, and drive community engagement. From PR and social media to event promotion and brand positioning, every project is led with purpose and executed with care.
Whether you're repositioning a center, launching a seasonal activation, or building your local presence from the ground up, Danbury Marketing delivers smart, strategic support that meets your property's unique goals.
Our services
Curated Campaigns & Onsite Activations
From grand openings to community events, we manage campaigns that boost traffic, visibility, and tenant success.
Engagement & Public Relations
We build meaningful local presence through media outreach, influencer partnerships, and event support that strengthens your property's role in the community.
Danbury Marketing exists to help shopping centers thrive.
We combine retail expertise, digital intelligence, and thoughtful creative to drive visits, enrich the shopper experience, and support our clients’ leasing and ownership goals.